6 Things Every High-Converting eCommerce Store Has in Common

If you want to design a successful e-commerce store, it is necessary for you to be creative, innovative, and modern with your website. In addition to a captivating and attractive interface, you also have to keep a keen eye on the features that can boost your customer experience, which can eventually drive profit.

Thus, whether you are starting a new online business or growing your existing one, understanding and integrating features that can make your website effective and productive can significantly impact your sales and customer satisfaction.

But there’s nothing to worry about as we've got your back! Here, we will be discussing the six things every high-converting store has in common. These features will not only help you in engaging your leads effectively but can also result in increased conversions and revenue.

So, let's move forward and look at our first-ever feature comprehensively.

1. QR Codes

QR Codes, abbreviated for Quick Response, are a special form of barcodes that hold the capacity to store an extensive range of data, up to 3KB maximum. Also known as Q-codes, these codes are made of black-and-white grids, and they contain information in an encoded machine-readable format.

QR Codes have become a new trend for businesses, all thanks to their diversity and extensive uses. You can easily generate QR codes and link them to your store’s information, like its website, landing pages, product pages, service charges, and contact information.&

Furthermore, you can also provide discount vouchers and special sale prices to your customers via QR codes. They only have to scan the QR code with their smartphone’s camera or an online scanning tool, and then within a second, they will get access to the provided information.

2. IP Location Tracker

IP location tracking enables you to target your audience more precisely and effectively. It will not only boost the sales of your e-commerce products but will also significantly improve the user experience.

By integrating the IP location tracker, your e-commerce website will effectively target the location-based audience. It will adjust the prices of the products and services according to the visitor’s region. It will also showcase the country-specific range of products to reduce the risks of wrong purchases and inconvenience.

Moreover, it also enables quick and easy access to the e-commerce stores. By monitoring the visitor’s IP location, the website will show location-based cookie consent banners for worldwide compliance. Not to forget about the targeted promotions, advertisements, and pop-ups that will not only make conversions but also produce great profits.

3. Smooth DNS Lookup

DNS Lookup is a process of converting the human-readable domain names into a machine-readable format, known as IP addresses. Devices on the internet identify each other with the help of these IP addresses. DNS Lookup is a process of only a few milliseconds and can be based on several factors, like the complexity of domain names and the location of the DNS server.

DNS Lookup not only impacts the customer experience but also influences the SEO performance. It can help you in determining technical faults in your website. For example, Google considers a slow-loading page a negative factor that can harm your website ranking on the SERPs. However, by running a DNS lookup, you can determine the loading time of your e-commerce website and ensure it is loading quickly.

Thus, it helps you in optimizing your e-commerce store for the best performance and functionality that can ultimately help you in enhancing your customer experience. With an easily accessible and quickly loading website, you can engage your customers longer on your digital store and lead them to make a purchase.

4. High-Quality Product Content

Unlike traditional purchases, customers can’t interact with the products physically and have to rely on digitally available information. Thus, photos, videos, and content are significant factors that hold the power to significantly drive sales and conversions. Undoubtedly, high-quality images and content can critically influence your potential leads’ purchase decisions and help you build a reliable and trustworthy relationship with them.

For this, make sure that you are providing multiple images from different angles, covering 360 degrees. You can also allow users to view products in 3D for a more interactive and realistic experience. Choose a relevant background for images to highlight their features. Also, provide zoom-in and zoom-out options so leads can comprehensively view your products. You can also provide comprehensive product descriptions along with the content so your customers can engage more with your post and end up buying it. You can either provide a separate description, highlighting its best features and benefits. You can also add the descriptions directly to the photos or videos.

Additionally, by adding alternative texts and captions, you can also improve your SEO score on the webpages. Not to forget about regularly updating the content to match seasonal trends.

5. AI-based Live Chat Support

There was a time when companies used to hire support representatives in shifts to ensure availability for their customers 24 hours a day. However, these positions are now replaced with AI chatbots, with the exceptional efforts of Artificial Intelligence and other technologies.

Chatbots are a 24-hour representative of your brand that can not only effectively engage your visitors and potential leads but can also resolve their queries. Whether they want to ask about the product return policy or want to track the progress of their order, they don’t have to contact customer support now. All their queries and confusions will be quickly answered by the chatbots.

Thus, you can offer immediate response and assistance to your customers that will help you in growing your brand and winning higher conversions, ultimately leading to boosted customer satisfaction. It will also help you in saving your finances by eliminating the need to hire a workforce for a 24-hour shift.
However, the chatbots are only suitable for answering basic questions. You have to hire and train human representatives to effectively address complex issues.

6. Secure Payments

Payments are the most critical concern of online shoppers. And why not? With the increase in fraud and scams, customers have to worry about their purchases as they have to put their complete financial details on the website for payment. Therefore, if you want to create a trustworthy relationship with your customers, you have to integrate a simple, quick, and completely secure payment option on your e-commerce store. One effective way to achieve this is by using a Magento 2 payment module, which ensures both convenience and security for your customers during checkout.

Firstly, offer multiple payment options like Google Wallet, PayPal, Credit Card, and Debit Cards, to provide ultimate convenience to your customers. Secondly, be clear about your transaction and return policies. Your transparent payment gateway can create a positive and trustworthy image for your brand.

Further, integrate SSL Certificates (Secure Socket Layers) so your customers can rest assured that their data on your e-commerce store is completely encrypted, ensuring protection and security.

Conclusion

Creating a high-converting store is much more than just designing a website and listing your products there. You not only have to be mindful of your targeted audience’s preferences and interests, but also create a website that fulfills the needs of SEO and ranks higher on the SERPs. Thus, whether you are creating an e-commerce store for electronic products or thinking of launching a large all-in-one store with multiple categories, make sure that you integrate the above-mentioned 6 features and experience adequate, satisfactory, and revenue-generating outcomes.